![]() ![]() Wolfe says that as a CEO, she can envision using BumbleBIZZ for everything from hiring to getting help for a local event. “It’s the closest we can get to real life.” “It drives immediate behavior, and I think immediate behavior is a really powerful thing,” Wolfe says. Unlike LinkedIn, where invitations can languish for weeks like spam mail, BumbleBIZZ could offer a way to meet a potential business contact during a conference, weekend trip, or even a long layover. ![]() The other distinguishing feature of BumbleBIZZ is the immediacy. “They feel that sometimes when they’re approaching something in a purely platonic or business connection, they feel like the conversation goes in a different direction.” Wolfe knows a thing or two about that: she famously left Tinder, where she was listed as a co-founder, after settling a sexual harassment lawsuit against the company and ex-boyfriend Justin Mateen. “I think a lot of women to this day struggle with feeling respected and feeling like an equal when it comes to business connection,” she says. But she says the decision to maintain the feature on BumbleBIZZ is about making it easier for women to network, especially with men. Wolfe knows that the women-first feature is likely to be controversial, especially in a business context. Otherwise, the mechanism is the same: users swipe left or right depending on the profiles they see, and like on the dating app, women have to make the first move. On the new feature, Bumble users can fill out a new profile, tailored to highlight their hobbies or professional accomplishments, so they’re not showing potential business contacts the same beach pics they might flaunt to a potential date. ![]() ![]() LinkedIn is being acquired by Microsoft in a deal valued at $26.2 billion as first-generation social sites mature. Unlike LinkedIn, which is increasingly used for long-term network growth and headhunting, BumbleBIZZ is intended to facilitate quick discovery in the business sphere. “We want to be that for the people you don’t yet know.” “Facebook is the best place to keep in touch and connect with people you already know,” Wolfe says. Wolfe sees Bumble as in the vanguard of “social discovery,” a term for the next generation of social networking more focused on helping users find new friends than keeping in touch with old ones. ![]()
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